In today’s competitive business landscape, exceptional customer relationship management (CRM) is crucial for sustaining growth and ensuring customer satisfaction. A robust CRM system, combined with an efficient call center solution, can significantly enhance customer interactions, streamline operations, and drive sales. Odoo ERP offers an integrated CRM and call center solution that empowers businesses to manage their customer relationships effectively and deliver superior customer service. Let’s delve into how Odoo ERP’s CRM and call center solutions can transform your business.

Comprehensive CRM Capabilities

1. Lead and Opportunity Management

Odoo’s CRM module provides a complete toolkit for managing leads and opportunities. Businesses can track leads from multiple sources, including web forms, emails, and social media, ensuring no potential customer is overlooked. The pipeline management feature allows sales teams to visualize their sales processes, prioritize tasks, and move opportunities through different stages efficiently.

2. Customer Segmentation and Targeting

Understanding your customer base is key to successful marketing and sales strategies. Odoo CRM allows you to segment customers based on various criteria such as demographics, purchase history, and behavior. This enables personalized marketing campaigns and targeted sales efforts, improving conversion rates and customer loyalty.

3. Automated Workflows and Follow-Ups

Automating repetitive tasks can save time and reduce errors. Odoo CRM offers automation features for sending follow-up emails, scheduling calls, and assigning tasks to team members. By automating these workflows, sales teams can focus on high-value activities, ensuring timely and consistent customer interactions.

4. 360-Degree Customer View

With Odoo CRM, businesses can maintain a comprehensive view of each customer, including their interaction history, preferences, and purchase records. This 360-degree customer view helps sales and support teams provide personalized service, anticipate customer needs, and build stronger relationships.

5. Real-Time Reporting and Analytics

Odoo CRM comes with powerful reporting and analytics tools that provide insights into sales performance, customer behavior, and market trends. Customizable dashboards and reports enable businesses to track key metrics, identify areas for improvement, and make data-driven decisions to boost sales and customer satisfaction.

Integrated Call Center Solution

1. Seamless Integration with CRM

Odoo’s call center solution integrates seamlessly with its CRM module, creating a unified platform for managing customer interactions. When a call comes in, agents have instant access to the caller’s information, previous interactions, and ongoing issues, enabling them to provide quick and personalized support.

2. Efficient Call Handling

Odoo’s call center solution includes features for call routing, automatic call distribution (ACD), and interactive voice response (IVR). These features ensure that calls are directed to the most appropriate agents based on predefined rules, reducing wait times and enhancing the customer experience.

3. Call Recording and Monitoring

For quality assurance and training purposes, Odoo’s call center solution offers call recording and monitoring capabilities. Supervisors can listen to live calls, review recorded conversations, and provide feedback to agents. This helps maintain high service standards and continuously improve call handling skills.

4. Omni-Channel Support

Modern customers expect support across multiple channels, and Odoo delivers. The call center solution supports not just voice calls, but also integrates with email, live chat, and social media. This omni-channel approach ensures that customers can reach out through their preferred channel and receive consistent support.

5. Performance Analytics

Odoo’s call center solution provides detailed analytics on call volume, average handling time, first call resolution rate, and other key performance indicators (KPIs). These insights help managers optimize call center operations, improve agent performance, and enhance overall customer satisfaction.

Benefits of Combining CRM and Call Center Solutions

1. Enhanced Customer Experience

By integrating CRM with call center functionalities, businesses can provide a seamless and personalized customer experience. Agents have access to comprehensive customer information, enabling them to resolve issues quickly and efficiently.

2. Improved Efficiency and Productivity

The automation and integration features of Odoo CRM and call center solutions reduce manual tasks and streamline workflows. This leads to increased efficiency, allowing teams to handle more interactions and focus on building customer relationships.

3. Data-Driven Decision Making

The powerful reporting and analytics tools offered by Odoo provide valuable insights into customer behavior and operational performance. Businesses can leverage this data to make informed decisions, optimize strategies, and drive growth.

4. Scalability and Flexibility

Odoo’s modular structure allows businesses to start with the basic CRM and call center functionalities and scale up as their needs evolve. The flexibility of the platform ensures that it can adapt to changing business requirements and support growth.

Conclusion

Odoo ERP’s integrated CRM and call center solutions offer a comprehensive and powerful platform for managing customer relationships and enhancing customer service. By leveraging these tools, businesses can streamline operations, improve efficiency, and deliver exceptional customer experiences. Whether you’re a small business looking to scale or a large enterprise aiming to optimize customer interactions, Odoo ERP provides the capabilities you need to succeed in today’s competitive market.

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What is Odoo?

Odoo is an open-source enterprise resource planning (ERP) software that provides a suite of business applications covering various needs, from CRM and sales to inventory management and accounting. With its modular approach, Odoo allows businesses to start with a single application and expand as they grow, ensuring that they only pay for what they need.

Key Features of Odoo

Comprehensive Suite of Applications

Odoo offers over 30 main applications that are regularly updated, along with 16,000+ third-party apps to cover all your business needs. Whether you are looking for tools to manage your sales, customer relationships, projects, inventory, or finances, Odoo has got you covered.

User-Friendly Interface

One of the standout features of Odoo is its user-friendly interface. The software is designed to be intuitive and easy to navigate, making it accessible for users at all levels of technical expertise. This ensures a smooth transition and quick adoption within your organization.

Customization and Flexibility

Every business is unique, and Odoo understands that. The platform offers extensive customization options, allowing you to tailor the software to meet your specific business requirements. From custom fields to bespoke modules, Odoo can be adapted to fit your workflow perfectly.

Scalability

As your business grows, so do your needs. Odoo’s modular architecture makes it highly scalable, enabling you to add new applications and functionalities as required. This ensures that your ERP system evolves with your business, providing continuous support and value.

Integration Capabilities

Odoo integrates seamlessly with other systems, ensuring a cohesive and unified approach to managing your business operations. Whether it’s integrating with your website, third-party applications, or other enterprise systems, Odoo’s robust API makes it possible.

Cost-Effective Solution

As an open-source solution, Odoo offers a cost-effective alternative to traditional ERP systems. With no licensing fees and affordable implementation costs, it provides excellent value for businesses looking to optimize their operations without breaking the bank.

How Odoo Can Transform Your Business

Enhanced Productivity

By automating routine tasks and providing a unified platform for all your business processes, Odoo helps to eliminate inefficiencies and enhance productivity. Employees can focus on more strategic activities, driving growth and innovation.

Improved Decision-Making

With real-time access to data and comprehensive reporting tools, Odoo empowers businesses to make informed decisions. Accurate and up-to-date information allows you to identify trends, track performance, and make data-driven decisions that propel your business forward.

Better Customer Relationship Management

Odoo’s CRM application helps you manage customer interactions more effectively. From lead tracking to sales pipeline management, it provides the tools you need to build stronger relationships with your customers and boost sales.

Streamlined Operations

Odoo integrates various business functions into a single platform, ensuring that all departments work together seamlessly. This streamlines operations, reduces redundancy, and improves overall efficiency.

Getting Started with Odoo

Implementing Odoo in your organization is a straightforward process, thanks to its user-friendly design and extensive documentation. However, to fully leverage its capabilities, it’s advisable to partner with an experienced Odoo consultant or implementation partner. They can help customize the system to fit your needs, provide training, and ensure a smooth transition.

Conclusion

Odoo is a powerful ERP solution that can transform the way you manage your business. Its comprehensive suite of applications, user-friendly interface, and scalability make it an ideal choice for businesses looking to streamline their operations and enhance productivity. Whether you are a small business or a large enterprise, Odoo provides the tools you need to succeed in today’s competitive marketplace.

Ready to unlock your business potential with Odoo? Contact us today to learn more about how Odoo can benefit your organization.

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There are several reasons why you might consider using Odoo for your business:

Comprehensive functionality: Odoo is a comprehensive enterprise resource planning (ERP) software that provides a range of integrated business applications, including CRM, accounting, project management, inventory management, and e-commerce. This makes it suitable for businesses of all sizes and industries.

Customization and flexibility: Odoo is designed to be flexible and customizable, allowing businesses to choose the modules and features that are most relevant to their needs. This makes it possible to tailor the software to meet the specific requirements of your business.

Ease of use: Odoo has an intuitive and user-friendly interface, which makes it easy for employees with limited technical skills to use. This can save time and effort when it comes to training and onboarding new employees.

Automation: Odoo has a range of automation capabilities that can help to save time and minimize errors. For example, it can automatically generate invoices, send reminders for overdue payments, and trigger alerts for low inventory levels.

Strong security: Odoo follows industry-standard protocols and regularly releases security updates to protect against potential threats. It also offers a range of security features, such as password strength checks and two-factor authentication, to help protect sensitive data.

Global accessibility: Odoo supports multiple languages and currencies, making it suitable for businesses with global operations. It also integrates seamlessly with other applications and tools, such as Google Drive and Slack, further enhancing its functionality and usability.

Active community: Odoo has a large and active community of users and developers, which is a valuable resource for businesses looking to get the most out of the software. The community forum is a great place to find solutions to common problems, learn about new features and integrations, and get support from other users.

Overall, Odoo is a powerful and versatile ERP solution that can help businesses to streamline their operations and improve efficiency. Its comprehensive functionality, customization options, ease of use, automation capabilities, and strong security make it a great choice for businesses of all sizes.

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One of the key benefits of using Odoo is its modular design. It consists of a core application and over 30,000+ community- and enterprise-developed apps that can be installed and configured to meet specific business needs. This allows companies to start with a basic set of functionalities and gradually add more as their needs evolve.

Odoo’s user interface is also intuitive and easy to use, which makes it accessible for employees with limited technical skills. It supports multiple languages and currencies, making it suitable for global operations. Additionally, it integrates seamlessly with other applications and tools, such as Google Drive, MailChimp, and Slack, further enhancing its functionality and usability.

One of the standout features of Odoo is its ability to automate various business processes. For example, it can automatically generate invoices, send reminders to clients for overdue payments, and trigger alerts for low inventory levels. This not only saves time and effort for businesses but also helps to minimize errors and improve efficiency.

Another advantage of using Odoo is its strong focus on security. It follows industry-standard protocols and regularly releases security updates to protect against potential threats. It also offers a range of security features, such as password strength checks, two-factor authentication, and access control.

In terms of deployment, Odoo offers both on-premise and cloud-based options. The on-premise option involves installing the software on a company’s own servers, while the cloud-based option involves accessing the software via the internet. The cloud-based option is more cost-effective and requires minimal maintenance, making it a popular choice for small and medium-sized businesses.

Odoo also has a large and active community of users and developers, which is a valuable resource for businesses looking to get the most out of the software. The community forum is a great place to find solutions to common problems, learn about new features and integrations, and get support from other users.

Overall, Odoo is a powerful and versatile ERP solution that can help businesses streamline their operations and improve efficiency. Its modular design, ease of use, automation capabilities, security features, and deployment options make it a great choice for a wide range of businesses.

Bellatrix Solutions offer a wide range of Odoo ERP services to help businesses of all sizes optimize their operations and drive growth
Our team of experienced professionals will work closely with you to understand your needs and provide the best solution for your business. We’re dedicated to helping you achieve your business goals and drive growth. Contact us today to learn more about our Odoo ERP services.

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Finding the right data visualization services in the United States can be difficult. But you don’t have to struggle anymore. At Visualize, we create the best data visualization solutions for our clients. This includes both consulting and development.

Data visualization services in the United States. Tableau, Power BI, Google Data Studio, and other tools for data analysis, dashboards, data visualizations, and technical consulting. Offer your customers the ability to visualize their data in a way that helps them make better business decisions using our own high-quality system, or consult with us about how we can help them achieve those results.

Looking to see your data in a whole new way? Let us help you visualize it so you can bring analytics to your business.

data visualization is a process of producing graphical representations of data in order to explore, understand and communicate ideas. Using data visualization tools and techniques, we can make complex processes or discoveries more accessible to anyone. We are ready to help you discover the hidden patterns in your data or draw beautiful conclusions from it!

World-class data visualization services in the US. Take advantage of our expertise to design and implement interactive visualizations that inform, engage, and inspire your audience.

Our data visualization services help you share the power of data with your audience. Our data visualizations can support many types of business units, teams, and audiences in different industries. Get started with one of our free services today.

With our data visualization services, your audience will be able to better understand the implications of the work you do. Our tools and analytics can help present hard-to-grasp ideas in a clear and engaging way, bringing abstract concepts to life.

To visually represent data, we help to analyze, present and communicate your data in a clear and engaging way.

Data Visualization Services lets you add aesthetic value to your data. This is done through a variety of presentation methods including charts, maps and graphs.

Data Visualization Services let you communicate your information in a way that’s both informative and aesthetically pleasing.

Bellatrix Solutions make your data come alive with a variety of visualization methods. This makes it easier for you to see and interpret your data, revealing patterns and trends. Our presentation methods cut through the clutter and help you get to the point.

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Introduction

One of the best parts about growing your business is that you have more responsibility. You must ensure all aspects of your business are running smoothly, from accounting to sales to customer service – and the list can go on. That’s where Odoo comes in: an open-source ERP that provides everything needed to run a business (and beyond).

Odoo is an open-source ERP that provides everything needed to run a business.

Odoo is an open-source ERP that provides everything needed to run a business. Small to medium sizes companies use it, and it’s easy to use.

Odoo has the most customizable features of any enterprise resource planning (ERP) solution today, making it ideal for small businesses that want more control over their data or larger firms looking for customization options such as managing multiple currencies or customizing employee roles within an organization.

Odoo is free but still has a lot of features.

Odoo is free to download and use. It’s open source, meaning that it’s developed by a community of volunteers who contribute their time and effort to improve it. And although it may be best known as an ERP (enterprise resource planning) system, Odoo has many other applications beyond accounting and finance—including sales management, customer service, product development, and more!

Odoo scales well for small businesses but works well for large companies with hundreds of employees or more. It can handle any business, from startups to multi-million dollar companies, without issue!

There are two versions of Odoo – enterprise and community.

Odoo ERP is a full-featured open-source project that provides a flexible platform for small and medium-sized businesses. Its features include inventory management, point of sale (POS) integration, and customer relationship management (CRM).

The enterprise software version is more expensive than the community version but includes additional functionality you can’t get with lower-cost options like YNAB or Basecamp.

Community versions are free or low-cost; they’re also open-source, so anyone can contribute or use them for personal projects without paying license fees. Community versions may be customized with third-party apps from the app store that Odoo provides (like Ninja Forms).

The community version is excellent for small business owners just starting with ERP systems.

The community version is excellent for small businesses just starting with ERP systems. The community version is free, has many features, and can be customized or extended by purchasing apps from the Odoo app store.

The community version can be customized or extended by purchasing apps from the Odoo app store.

You can also purchase apps from the Odoo app store. This is a great way to get additional functionality and make your community version even more helpful for your business.

You can choose whether you’d like to purchase one-off apps or subscription services, which gives you greater flexibility in how much money is spent on your ERP system. Some of these subscriptions are cheaper than purchasing individual components separately. Still, others may require paying more upfront or having multiple payments throughout the year, depending on what kind of plan suits your needs best.

Partnerships and integrations with other companies allow businesses to customize solutions for their needs.

Partnerships and integrations with other companies allow businesses to customize solutions for their needs.

Odoo has partnerships with many companies, allowing them to integrate with other software or use the system independently. The integration features of Odoo make it easier for businesses to connect and grow their business even further, which can only be a good thing.

Odoo makes complex operations simple for growing businesses

Odoo is a great choice for growing businesses that need to scale quickly. This is because it can be operated to handle a broad range of business activities, including:

• Accounting & Finance
• Human Resources & Payroll
• Inventory management

Odoo’s flexibility means you can use its software in conjunction with other systems if desired. For example, if you want to integrate your ERP with another company’s HR software or payroll system (i.e., QuickBooks), then Odoo has all the necessary tools!

Our company has been integrating Odoo within different organizations for years, and it’s fantastic!

Odoo is a great system for small and large businesses alike. It’s flexible and can be customized to fit your needs, so it’s an excellent choice for businesses of all sizes.

Bellatrix Solutions integrate Odoo ERP into any small and medium size industries.

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In recent years, we have gotten to hear a lot about cloud services. But do we understand what these services are? It is seen that most individuals are unaware of the details of cloud services. Having studied that, we can say that users can avail themselves of their demands from the internet. Cloud services are available from a cloud computing provider. The integral part of the service is explained underneath.

On-Demand Self-Service

Users can utilize computing abilities like networks, reduced server time, storage, etc. These are very much essential for human relations with service providers. This service offers the users the power to achieve their job without interacting with the service providers or other providers.

Broad Network Access

These services ensure the capabilities are available for access over the network. They are accessed through standard mechanisms, promoted to use by both the thin and thick heterogeneous client platforms. Examples of these are wireless phones, tablets, workstations, and laptops.

Rapid Elasticity

The abilities of the servers are elastically released and provisioned. They scale rapidly inward and outward action according to demand. The capabilities accessible for provisioning to the clients appear unlimited and can be appropriated with any quantity at a given time.

Resource Pooling

The computing resources of the providers are shared so that they can serve several clients using the multi-tenant model. The physical and virtual services are customized and reassigned according to the client’s needs. It has a location independence sense. The user does not have the ability or command over the exact place of the resources provided. They can specify location at a higher abstraction level in some cases. The samples of the resources are especially memory, storage, network bandwidth, and processing.

Measured Services

Cloud service optimizes and controls resource use by leveraging the metering capability at some level appropriate for similar services. The use of resources can be controlled and monitored. It helps to provide transparency to the clients and also providers.

To avail of these services, companies or individuals should understand the services and their functionality. It will help them to take advantage of the promised benefits like energy saving, cost saving, customer empowerment, and rapid deployment.

To know more about the dedicated server, please check our website Bellatrix Solutions.

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With the increased demand for clients and technological improvements, a fantastic digital transformation and deployment of new technologies among businesses have been seen. The digitalization of industries has also proved to offer customers a better and more seamless experience worldwide. And for efficiently managing business tasks, online and automated business processes, meeting the vast client demands, and invariably offering a smooth consumer experience, most businesses have adopted Odoo ERP now.

The ERP helps to consolidate all business data that helps to deliver real-time customer support and response, helps real-time decision-making, more beneficial cooperation between departments, improved productivity, and more. The software package must be an integrated ERP system covering all your business processes. It can be customized per your individual business needs. Also, it is positively flexible, open-source, modular, and scalable, which means it can expand with your business development. And all these features and advantages of the software give grounds to replace your outdated legacy software with the ERP.

Your legacy software vs. Odoo.

Nowadays, many companies, mainly SMEs, are still operating legacy software. But as per the present competitive conditions, businesses must adopt new and modern software solutions to adapt and cope with the constantly evolving client and market demands. Odoo can automate business tasks, significantly reduce the chances of making errors, reduce manual labour, and enhance business efficiency.

Now, let’s consider why replacing your legacy software with Odoo has become essential.

Security risks, expensive maintenance of legacy software:

Legacy software solutions are ineffective and require much higher maintenance and replacement expenses, particularly when the software system gets outdated. Also, this outdated software is more prone to cyber-attacks and security risks. Once the system expires, it will no longer be supported, leaving businesses helpless. As an impact, businesses also lose data when the legacy system fails to run or expires. And then it can be difficult to correct those lost data.

Inaccessibility of data:

Most of the legacy software techniques were developed in those days when companies worked in silos, and people mostly shopped from the brick-and-mortar shops in the market. At that moment, company data of other branches were not typically stored in one place but in separate silos. Continuing to operate on legacy software systems means your company can miss out on the advanced options to grow and scale up quickly. Using outdated legacy software also means your business misses out on everyday things like mobility. A legacy system can face complexities and problems like data repetition or redundancy, data inaccuracy, and ineffective data management. On the contrary, ERP solutions like Odoo can offer companies a centralized and easy-to-access database and automated data administration directing to accuracy in data and reduced data redundancy.

In an era where most companies are undergoing digital transformation, it is essential to consider replacing your legacy software with the ERP system to automate, efficiently control, optimize your operational areas, and simplify your workflow within one unified platform. Odoo ERP will permit your company to control operating expenses, improve productivity, boost sales and orders, and offer real-time decision-making and more promising customer relationship management.

Bellatrix Solutions is a talented consultant of Odoo ERP associated with a well-known Odoo implementation company in the USA. The writer has written this to describe why you need to replace your legacy software with this Odoo ERP directly.

The post Reasons Why You Should Replace Your Legacy Software with Odoo ERP Now first appeared on Bellatrix.

Amazon Web Services (AWS) Marketplace focused on this niche of the media and entertainment industry in a recent webinar presented with Sports Video Group (SVG). The session Video streaming trends and challenges addressed by AWS Marketplace included sports video industry thought leaders from Fox Corporation, Mux, and AWS Marketplace. Together, they explored how to address the critical challenges companies face when delivering high-quality live streaming sports content.

Meeting tough technological challenges

Consumers expect real-time access to content across multiple devices and channels. This presents media and entertainment companies with significant obstacles to flexibility, agility, and scale. When looking at live sports streaming, there are a number of technological factors that continue to challenge the industry.

Latency—the time that elapses between sending a signal and displaying the content on-screen—is one of the biggest. Audiences won’t tolerate rebuffering, errors, or slow start-up times; they expect streaming to work exactly the same way television does. Viewers also expect to access streaming sports in high-definition, meaning live video needs to be delivered in qualities up to 4K. Maturing tech stacks are helping to advance delivery infrastructure and capacity. But with this advance comes matching growth in usage and the need for companies to continue to evolve technologically. The industry is also experiencing a steady growth of the cloud and IP as production and delivery paths, and that brings its own challenges.

Media and entertainment solutions in AWS Marketplace enable companies to create and deliver quality streaming sports video anywhere, anytime, to any device. In this blog post, I will walk through a few of AWS Marketplace’s customer stories.

IMT and SoDA deliver orchestrated media as a service solution for the Los Angeles Chargers

The Los Angeles Chargers relied heavily on video content captured from games, practices, and interviews. The team needed a new storage infrastructure to support both the performance and the petabyte-scale of this content. It also needed a cost-effective migration path off of its legacy system.

The Chargers turned to Integrated Media Technologies, Inc. (IMT) to tackle the problem. IMT, an AWS consulting partner and systems integrator, is focused on industry-leading media, computing, storage, security, cloud, and collaboration technologies. IMT recommended a migration solution centered around SoDA data management software. The solution analyzes and optimizes the placement of unstructured data, minimizing the cost and complexity of managing data at any scale.

IMT and SoDA helped the Chargers use a simple and cost-effective way to migrate off of its legacy on-premises storage system. “We were concerned about data migration from multiple legacy network-attached storage systems into a hybrid cloud model. SoDA made our migration refreshingly easy,” said Jason Lavine, Vice President, Content and Production of the Los Angeles Chargers. “SoDA also connected into our Media Asset Management environment to enable our long-term preservation and archive workflows.” With SoDA, the team seamlessly integrated and migrated content to a hybrid cloud model. This model offered an easier way to search for and find content and manage years of important content.

Global sports brand chooses M2A CONNECT to send live video content

A large global sports brand needed an event-based cloud-IP transport service to send live video content to multiple broadcasters. The company used M2A CONNECT, a feature-rich product for scalable video aggregation and distribution of live video streams. By using M2A CONNECT, the company set up new broadcast partners, automated the distribution of live videos, and provided 24/7 video feed monitoring. “The team at M2A Media understands the challenges we face as a global sports brand and has responded to these challenges with a next-generation media service that will help carry us into an IP over cloud-led future,” said a company representative.

Fox looks to Mux to help deliver the biggest livestreaming events on the planet

Preparation for the “Big Game” at Fox is an arduous, year-long process. During preparations to stream the annual football event, Fox realized the need for real-time visibility into stream performance and viewer quality of experience. Audience numbers had seen a huge jump year-over-year across all digital applications. It was also the first year the event was delivered in ultra-high definition (UHD). Fox needed a partner that could support a massive scale on top of real-time monitoring.

Fox chose Mux, an API-first video platform designed to make world-class video streaming and analytics possible. Mux, along with Amazon CloudFront and Amazon Kinesis, acted as core components for monitoring and analysis.

During the event, Mux sat in the Network Operations Center alongside the Fox team to address issues in real time. The solution isolated delivery errors at specific points in a stream and offered visibility into network-level metrics. Video performance could be compared and optimized across devices and geographies. “During marquee events, Mux helps catch issues in real time,” said Steven Thorpe, Senior Vice President, Video Platforms at Fox Corporation. “It gives our team actionable information to rapidly mitigate user impact.”

Media and entertainment solutions in AWS Marketplace

Solutions from AWS and independent software vendors in AWS Marketplace enable virtually any organization to deliver live streaming content. These solutions help companies accelerate their content development, streamline asset management and distribution, and modernize and migrate media workflows.

Watch the webinar Video streaming trends and challenges addressed by AWS Marketplace to learn how to meet the challenges of live event streaming and the solutions that help address these challenges.

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